




Soft Girl Era Lip Gloss
Soft luxury, bottled.
A feminine mauve-pink shimmer gloss inspired by soft luxury. Wear it sheer for the prettiest your-lips-but-better wash. 0.27 fl oz / 8 ml.
Polybutene, hydrogenated polyisobutene, mica, vitamin E, flavor.
Shipping & Returns
Orders ship within 1–2 business days from our Atlanta studio. Free domestic shipping on orders over $75. Easy 30-day returns on unused items.
Made With Care
Cruelty-free, paraben-free, and phthalate-free. Hand-poured and quality-checked by our small team.
Gifting
Every order arrives gift-ready in our signature blush + gold packaging. Add a complimentary handwritten note at checkout.
Vitamin E + conditioning oils.
Glassy finish, never sticky.
Comfortable all-day wear.
Loved by 1,200+ That Girls.
How to use
Every That Girl product is built for an intentional daily ritual. Here's how to get the most out of your soft girl era lip gloss.
- 01
Glide a single layer across clean lips for everyday shine.
- 02
Layer over your favorite lip liner for added depth.
- 03
Top up throughout the day, it's that-girl-approved.
What That Girl is saying
"Lives up to every expectation. The packaging alone is worth it."
"The scent is unreal, I get compliments every single time."
"Soft, luxurious, and feels like such a treat. Already reordered."

Built for the soft girl era.
Our gloss formula was perfected over 14 rounds, a glassy, conditioning shine that wears like a balm and finishes like a mirror. Every shade was tested across deep, medium, and fair complexions so it shows up the same on you as it does on her.
Frequently asked
How long does it last?
3–4 hours of glassy shine. Top-up between meals.
Is it sticky?
No, our formula was specifically built to be lightweight and slick, never tacky.
Is it vegan?
Yes, all glosses are vegan and cruelty-free.


